99% Conference 2012: Motion Graphics

In the spirit of making ideas happen, we evolve the identity and motion graphics of the 99% Conference every year -- animating original quotations from our 2012 speakers. This year we used the Hoefler & Frere-Jones font Forza with Pantone Warm Red U and crisp, slicing animations.

Art direction by Behance's Matias Corea, animation by Hugh Gran.