Together with Achtung! we’ve created a film for Toon, a thermostat that helps you monitor and manage your energy consumption. Sharing a vision of the future as well as the current features of the device.
As Toon can be operated via a tablet, we chose to build the story around this. Realistic 3D, an earthly yet clean color palette and warm sound design were used to achieve a personal and lifelike touch.
Directed and produced by PlusOne.
http://www.plusoneamsterdam.com
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Friday, May 1, 2015
Eneco Toon
Be Sexy, Be Smart
Soa Aids Nederland asked us to help raise awareness about sexually transmitted infections and HIV among people living in the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba. Recent research has shown these groups to be at greater risk of infection due to cultural factors, which often result in them being less inclined to acknowledge the risk or seek help. This is not only bad for the health of the individuals concerned, but also the wider community. So there’s work to be done…
To have an impact on this audience, we knew we’d have to develop an approach which would resonate culturally. The film needed to balance clarity with playfulness to open minds and engage with a very serious message. It had to be sensitive to boundaries, yet direct enough to provoke action. We therefore set about writing a script with an authentic and powerful tone-of-voice, which avoided being patronizing.
Mostly inspired by African art we’ve crafted expressive hand-drawn graphics and fluent transitions to impart a personal touch and create a powerful visual language, which is easy to relate to for the target audience.
In addition to the general campaign film we also created a piece intended for general practitioners. They’re on the front-line in recognizing and advising on this issue, so raising more awareness in this arena is important. This film will be uploaded soon, so keep a close watch on our website.
It was a great project to work on, with many creative challenges. Although very labour-intensive working frame by frame, we feel the resulting look has a charming handcrafted feel to it. It is accompanied by an evocative sound track which intertwines with the narrative, creating a piece that will hopefully resonate with its audience and be very memorable. We hope you like it!
Designed, directed and produced by PlusOne.
http://www.plusoneamsterdam.com
Client: Soa Aids Nederland
Creative Director: Martijn Hogenkamp
Producer: Marcel Vrieswijk
Design and animation: Christiaan Vlok, Cas Prins, Guido van Gemerden, Ola Tandstad, Rob Wienk, Jeroen Peter, Martijn Hogenkamp, Marcel Vrieswijk, Geert Jansen
Copy: Miriam Young, Jessica Lehrer
Music and Sound Design: ParkStudio
Client: Wim Zuilhof, Rieneke de Man, Eva Meddens
Special thanks to: Van Kruijssen Casting, InterVoiceOver, Raymi Sambo, Farida van den Stoom
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Facebook: http://www.facebook.com/plusoneamsterdam
LinkedIn: http://www.linkedin.com/company/plusone
Wednesday, February 19, 2014
Honda 'Hands'
Curiosity is at the heart of Honda’s latest brand campaign which focuses on the curious spirit that has made the engineering company the largest engine manufacturer and racing company in the world.
Credits:
Client: Honda UK
Creative agency: Wieden+Kennedy London
Production Company: Nexus
Directors: Smith & Foulkes
Executive Creative Director: Chris O Reilly
Producer: Tracey Cooper
Production Asst: Fernanda Garcia Lopez
Director of Photography: Clive Norman
Editorial Company: Trim Editing
Editor: Paul Hardcastle and David Slade
VFX Company: Nexus Productions & Analog
Head of Marketing: Olivia Dunn
Executive creative directors: Tony Davidson and Kim Papworth
Creative Team: Chris Lapham and Aaron McGurk
Producer: James Guy
Client Service: Laura McGauran and Paulo Salomao
Sunday, February 2, 2014
Apple - Mac 30 - Thirty years of innovation
Thirty years ago, the Mac put the power of technology in everyone's hands, launching a generation of innovators who continue to change the world. This video celebrates some of those pioneers and the incredible impact they've made.
http://www.apple.com/30-years/
Friday, December 6, 2013
ETC Feminina
CASULO Interactive Studio
Client: ETC Feminina
Concept: Matheus Santana
Animation: Manuel Neto
Sound: Sérgio Santana
Account Manager: Carol Carvalho
Thursday, August 8, 2013
Apple - Designed By Apple - Intention
Here, simple phrases paired with elegant visuals describe the thoughts and emotions that go into creating each Apple product.
Monday, August 5, 2013
KROW - Be Work Happy
I was hired by Formation weareformation.com/ to concept, design and animate this piece.
Absolut Amber
Part of a commissioned Art Series that features artist impressions of the products.
ProdCo: Stink Berlin (Martina Lülsdorf, Annette Krutzik)
Agency: Sid Lee Amsterdam
Thursday, November 29, 2012
Toyota - "Stories of Better"
Produced by: Julie Crosbie
Exec Producer: James Stevenson Bretton
Post Production: MPC/WAM London
Wednesday, November 28, 2012
Sony - Two Worlds (Director's Cut) + Making
Nuit Blanche - vimeo.com/9078364
This is from a stereo 3D Cinema commercial - youtube.com/watch?v=9h0ZrMB1TI4
Director Arev Manoukian
Production Company Spy Films
Cinematographer Bojan Bazelli ASC - (Mr. & Mrs. Smith, The Lone Ranger)
Music Clint Mansell (Black Swan, Requiem For A Dream)
Original poem, 'That's What I Heard You Say’, written and read by Leonard Cohen
Production Company Spy Films
Executive Producer Carlo Trulli & Marcus Trulli
Producer Marcus Trulli & Peter Oad
Camera Co. 3DCC
Stereographer William Reeves CSC
Post Production Digital Domain (LA)
Editing Company Will Cyr @ Creative Post
Sound Design/Arrangement Lime Studios (LA) Grand Central (London)
Agency Grey London
Executive Creative Director Nils Leonard
Creative Director Dave Monk and Matt Waller
Agency Producer Jacqueline Dobrin
Business Director Anneliese St-Amour
Account Manager Suzi Napier
Director Arev Manoukian
Cinematographer Bojan Bazelli
Music Clint Mansell (Black Swan, Requiem For A Dream)
Original poem, 'That's What I Heard You Say’, written and read by Leonard Cohen
Post Production Digital Domain (LA)
Executive Producer Carlo Trulli & Marcus Trulli
Producer Marcus Trulli & Peter Oad
Stereographer William Reeve
Editing Company Will Cyr @ Creative Post
Sound Design/Arrangement Lime Studios (LA) Grand Central (London)
Agency Grey London
Executive Creative Director Nils Leonard
Creative Director Dave Monk and Matt Waller
Agency Producer Jacqueline Dobrin
Business Director Anneliese St-Amour
Account Manager Suzi Napier
Saturday, November 24, 2012
Goyard - Le Rendez-Vous
vimeo.com/channels/hacherixon
Production // astrolab.tv
Production manager // Anne Pruvost
Production assistant // Grégoire Dyer
Model // Elise / ouimanagement.com
DOP // Romain Wilhem
Style // Khady Ngom
Hair // Jonathan Geimon
Make-up // Akiko Sakamoto / airportagency.com
Editing // Jérôme Lozano
Score // Xavier Jamaux
Post-production // saya.fr
goyard.com
Monday, October 15, 2012
Old Spice | Scent Vacation + Behind the Scene
Take your nose on a scent vacation full of fun memories and heart surprises
Old Spice | Behind the Scenes
http://www.youtube.com/watch?v=32TZSXG2y7E
Old Spice | Scent Vacation
http://www.youtube.com/watch?v=3R2cnxz27LI
Friday, September 28, 2012
Wednesday, September 26, 2012
Lemon Water
Friday, June 1, 2012
Monday, April 2, 2012
Introducing Gmail Tap
http://www.gmail.com/tap
Music by Headquarters Music
Friday, March 30, 2012
L'Odyssée de Cartier
Discover the new Cartier film, a journey between dream and reality.
For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope.
Directed by: Bruno Aveillan.
More information on: http://www.odyssee.cartier.com
Thursday, March 22, 2012
Starbucks 'The Perfect Latte' by Hoku
partizan.com/animation/director/hoku/
Produced by Partizan
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Tuesday, March 13, 2012
Lurpak - Lightest
Lurpak and Wieden+Kennedy are giving healthy food a bright and cheerful makeover with their new campaign for Lurpak® Lightest Spreadable, and they wisely brought in Dougal to help them spread the word. Fresh from an incredible year rounded off by his immensely popular 'The Long Wait' for John Lewis, Dougal lends his uniquely charming touch to a good cause: getting people to eat more vegetables.
Celebrating cooking in its most vibrant form, we're reminded that healthy food doesn't have to be boring. In fact, with the help of past collaborators such as editor Joe Guest and art director Andy Kelly, Dougal makes it look downright spectacular. There's also a catchy little ditty that'll stay in your head all day, with the stars of the show providing not only a riot of colour but musical accompaniment as well.
Watch the video, sing along and get chopping! But watch your fingers...